With the eCommerce trade booming throughout Europe, and Cyber Monday confirmed as the most important on-line sales day on document, there’s now more incentive than ever for entrepreneurs and bricks and mortar retailers to show their consideration to online retail. However, much with building any enterprise, certain key considerations and strategies should be observed when launching a profitable eCommerce business. Read on to discover the seven key steps to developing a thriving on-line store…
Step 1: Purchase a domain name
The primary stage to building a profitable online retail business is to find a suitable domain name. You need something that’s memorable, straightforward to spell and isn’t too just like the URLs of your competitors. Do your due diligence if you are buying a domain name from an already trading firm or through auction as you don’t want to buy a URL that is topic to Google penalties.
Step 2: Find a web developer
So as to make your online store a reality, you’ll have to find a reliable, skilled web developer. Search for a development group that has a proven track report with eCommerce sites, can show you examples of eCommerce stores they have constructed and is knowledgeable on subjects resembling payment gateways and eCommerce platforms.
Step 3: Choose a platform
After you have a web developer in place, they need to be able to advise you on essentially the most appropriate eCommerce platform on your needs. A typical option is WooCommerce which dovetails very nicely into WordPress permitting you to manage your whole website from one control panel. You’ll also need web hosting in place.
Step 4: Resolve on a theme or design
After you have your eCommerce platform selected, you will must decide on a look and really feel for your new online store. At this point design and customer journey each have a component to play. Speak with your web developer to plan and plot the journey you want your new and current clients to take by the website.
Step 5: Write your content material
While your web developer is hard at work behind the scenes, begin the task of creating your web copy. You’ll have to conduct thorough keyword research beforehand, to make sure your product descriptions, touchdown pages and different web pages are optimised for launch. Remember strong calls to motion too.
Step 6: Test, test, test
Earlier than your site formally goes live, you’ll need to conduct extensive testing. Your web developer should do this before hand over however, you’ll additionally have to completely test the site, utilizing a range of various devices. Go all of the way via the checkout process too and ensure the journey to sale is as seamless as possible. Testing should proceed after the site launches so you will also need a plan of motion for A/B testing as you move forward.
Step 7: Launch your marketing plan
You may want a robust digital marketing plan to accompany your site launch. It’s a good suggestion to get started before your site goes live to build awareness after which kick it up a notch when your eCommerce site launches. You may must consider paid search initially, however you must also simultaneously be working on a longer term SEO plan, social media marketing, content material marketing and email marketing to drive related, targeted traffic to your site.
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