With the eCommerce industry booming across Europe, and Cyber Monday confirmed as the most important online sales day on document, there may be now more incentive than ever for entrepreneurs and bricks and mortar retailers to show their attention to online retail. Nonetheless, much with building any business, certain key considerations and strategies should be observed when launching a profitable eCommerce business. Read on to discover the seven key steps to creating a thriving online store…
Step 1: Buy a domain name
The first stage to building a profitable online retail business is to discover a suitable domain name. You need something that’s memorable, simple to spell and isn’t too just like the URLs of your competitors. Do your due diligence if you’re purchasing a domain name from an already trading company or through auction as you do not want to purchase a URL that is topic to Google penalties.
Step 2: Discover a web developer
As a way to make your on-line store a reality, you may need to find a reliable, skilled web developer. Seek for a development crew that has a proven track document with eCommerce sites, can show you examples of eCommerce stores they have constructed and is knowledgeable on subjects corresponding to payment gateways and eCommerce platforms.
Step three: Select a platform
Once you have a web developer in place, they should be able to advise you on essentially the most appropriate eCommerce platform on your needs. A typical option is WooCommerce which dovetails very properly into WordPress allowing you to manage your entire website from one control panel. You will additionally need web hosting in place.
Step 4: Determine on a theme or design
Upon getting your eCommerce platform selected, you’ll have to decide on a look and really feel for your new online store. At this level design and customer journey each have an element to play. Speak with your web developer to plan and plot the journey you want your new and existing customers to take via the website.
Step 5: Write your content material
While your web developer is hard at work behind the scenes, start the task of making your web copy. You may need to conduct thorough keyword research beforehand, to ensure your product descriptions, touchdown pages and other web pages are optimised for launch. Don’t forget robust calls to motion too.
Step 6: Test, test, test
Before your site officially goes live, you may must conduct intensive testing. Your web developer ought to do this earlier than hand over however, you will additionally have to thoroughly test the site, using a range of various devices. Go all of the way by means of the checkout process too and make sure the journey to sale is as seamless as possible. Testing should proceed after the site launches so you will additionally want a plan of motion for A/B testing as you move forward.
Step 7: Launch your marketing plan
You will want a sturdy digital marketing plan to accompany your site launch. It is a good suggestion to get began before your site goes live to build awareness after which kick it up a notch when your eCommerce site launches. You will have to consider paid search initially, however you should also concurrently be working on a long run website positioning plan, social media marketing, content marketing and e-mail marketing to drive related, focused site visitors to your site.
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